But, there’s also customer-perceived value. I do believe the more time and dedication it takes to produce a bottle of wine, the better it’ll taste. Plus, the more it’s aged, the more valuable wine is. Raw materials, along with the cost of production, can drive the price of wine up.
But my experience with Cameron Hughes has me questioning if I’ve been victim to a wine placebo effect - if I’ve been duped into thinking a bottle tastes better because I’ve spent a pretty penny on it. I’ve had wines from many different price points, and I’ll admit, the most expensive ones, in direct comparison to cheapest ones, at least, do taste lightyears better.
However, you’re not just purchasing an unmarked bottle of wine with zero context on where, when and how your wine was made. It’s also why, when perusing the website for the first time, you might be a bit confused about what exactly you’re shopping for, since each wine the négociant acquires is given a lot number and, again, sold under the Cameron Hughes label. It’s how you could be sipping a $100 bottle of Napa Cabernet for a third of the price. These deals are made discreetly and are often bound by an agreement that promises to keep the winery they’ve sourced the wine from anonymous. Per the company, Cameron Hughes is tight with top wineries and producers worldwide - to the extent that they sometimes buy unlabeled bottles of wine or wine still in the barrel. How do they do it? Well, it seems Cameron Hughes is quite the negotiator. Instead, the company’s sole mission is to find consumers the best wine and negotiate the cost down to a reasonable price. until I discovered Cameron Hughes Wine, a négociant (fancy word for wine trader) that sells exceptional wine at a low price and delivers it right to your door.įounded in 2001 by Cameron Hughes and his partner Jessica Kogan, Cameron Hughes Wine doesn’t operate its own vineyard or produce any of its own wine - confusing considering every bottle has a label with “Cameron Hughes” on it.